Coffi Lab

James Shapland, the founder of Coffi Lab, has a passion for coffee rivalled only by his love for Labradors. Combining these passions was his brainchild, resulting in the establishment of nine thriving Coffi Lab cafes nationwide, with expansion plans underway.

Our collaboration with James began at the inception of his concept, where we transformed his vision into reality. From conceptualising the brand’s name and messaging to curating extensive brand guidelines encompassing photography, interior design, and more, our aim was to encapsulate the essence of Coffi Lab throughout every touchpoint.

We meticulously crafted every aspect of Coffi Lab, from the website to staff uniforms and coffee cup designs, ensuring a cohesive brand experience that resonates with its core values.




Interior & exterior design

Website design

Custom illustrations

Brand strategy

Brand identity

Sub marks

Coffee mug design

Menu design

Print collateral

Coffee packaging

Photography direction

Naming and messaging

Label design


Brand guidelines

Craftng beautiful brands and empowering entrepreneurs for success